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For anyone with a large fan base on Facebook, Meta launched a new feature that allows you to customize the name of your top fans badge. We’re talking Swifties, Beliebers, BeyHive, Arianators, Selenators, KatyCats, Blinks, Parrotheads and Sheerios. Everyone can now highlight their top fans with custom names. You can… Read more »

Unlocking Success: How Humor in Marketing Boosts Engagement In today’s fast-paced, content-saturated world, marketers are constantly seeking innovative ways to engage audiences. One powerful tool at their disposal is humor. When executed correctly, humor not only draws attention but also humanizes a brand, making it more relatable and memorable. This… Read more »

Unlock the Power of Livestreaming: Tips for Success Livestreaming has become an essential tool for businesses, content creators, and individuals to engage with audiences in real-time. With the right preparation and equipment, your livestreams can reach and interact with audiences effectively. In this article, we’ll go over key strategies to… Read more »

New York Lawsuits Target Vape Companies for Marketing to Minors The state of New York is confronting major vape companies in 2025 with a series of lawsuits seeking substantial financial damages. These legal actions claim that the companies have employed deceptive marketing strategies aimed specifically at minors, fostering an increase… Read more »

The Importance of Responsible Marketing in Building Trust In today’s dynamic market environment, responsible marketing plays a vital role in maintaining customer trust. Companies that prioritize transparent communication, ethical practices, and consumer well-being distinguish themselves by upholding consumer trust. This article explores how responsible marketing approaches such as transparency, respect… Read more »

AI Regulation Isn’t Over; It’s Evolving: What Marketers Need to Know The notion of “AI Regulation is Dead” is misleading; instead, AI governance is gaining momentum with more structured and stringent guidelines emerging worldwide. For marketers to thrive in this evolving landscape, it’s crucial to prioritize transparency, compliance, and ethical… Read more »

Breaking news from LinkedIn. In a significant move to empower B2B marketers, LinkedIn has unveiled its own Conversion API (CAPI). This development aims to enhance conversion tracking, optimize ad performance, and provide more accurate revenue attribution. By facilitating a direct server-to-server connection, LinkedIn’s CAPI offers a robust solution for advertisers… Read more »

Mastering LinkedIn Live Events: Your Ultimate Guide for 2025🎥🚀 In the ever-evolving landscape of professional networking, LinkedIn has solidified its position as a pivotal platform for live events. Recognizing the surge in virtual engagements, LinkedIn has unveiled a comprehensive guide to mastering live event marketing in 2025. This resource is… Read more »

Dollar Shave Club Embraces Klaviyo’s B2C CRM Platform 🚀 Navigating a Complex Market 🌐 In today’s intricate consumer landscape, Dollar Shave Club has partnered with Klaviyo to adopt their new B2C CRM platform. This strategic move is designed to enhance customer-centricity and personalization, essential components for success in 2025. Bill… Read more »

The Evolution of Market Research: From Focus Groups to AI Market research has long been a cornerstone of effective marketing strategies. Traditionally, methods like focus groups provided valuable consumer insights, albeit with limitations. Today, technological advancements, particularly in artificial intelligence (AI), are revolutionizing how businesses understand and engage with their… Read more »