Daily Live Feed

While Black Friday and Cyber Monday are in the rearview mirror, Boxing Day, Christmas and New Year’s are knocking at the door. As we enter the busiest shopping time of the year, digital marketers need to pull out all the stops to get their share of the spending pie. Read more »

Our December profile is Louise Daubenton, Head of Partnerships & Commercials at market leading online travel shop Travelstart. Working in senior Affiliate Manager roles across various industries for more than a decade has given her a unique and deep understanding of the affiliate marketing industry and the changes it has… Read more »

2023 has certainly been another challenging year not just for South Africa, but globally. However, there is always positive news to be found, and it seems that 2024 might be just that. Read more »

A View-Through Conversion is a type of conversion tracking that measures the number of visitors who saw an ad but did not click on it, but later converted. This metric is used to determine the impact of display ads on user behaviour, even if the user doesn’t click on the ad.… Read more »

Search Engine Optimization (SEO) is a crucial component of digital marketing that can help businesses increase their online visibility, attract more customers, and drive more revenue. However, achieving long-term success with SEO requires ongoing effort and expertise. SEO is the process of improving a website’s visibility and ranking in search engine… Read more »

Search Engine Marketing (SEM) is a digital marketing strategy that aims to increase the visibility of websites in search engine results pages (SERPs) using paid advertising. It is also known as paid search marketing or pay-per-click (PPC). SEM involves using various tools, techniques, and strategies to improve a website’s visibility… Read more »

Search engine indexing is the process of collecting, parsing, and storing data to enable fast and accurate information retrieval. The design of an index incorporates interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, and computer science. Web indexing is an alternate name for this process in the context of search… Read more »

Website owners regularly express frustration about their well-optimized site’s inability to rank, despite facing minimal competition. So why doesn’t good SEO always equal high rankings? Read more »

This month, we chat to Lynne Huysamen, online influencer, digital marketer, blogger, affiliate marketer and ‘momtrepreneur’ for the past decade. Read more »

There are of course many reasons why some businesses fail while others succeed, but lack of differentiation is often at the top. So have you recently asked yourself, "what makes my business stand out?". Read more »