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- Create a winner digital strategy for the holidaysWhile Black Friday and Cyber Monday are in the rearview mirror, Boxing Day, Christmas and New Year’s are knocking at the door. As we enter the busiest shopping time of the year, digital marketers need to pull out all the stops to get their share of the spending pie. Read more »
- Interview with Louise Daubenton, TravelstartOur December profile is Louise Daubenton, Head of Partnerships & Commercials at market leading online travel shop Travelstart. Working in senior Affiliate Manager roles across various industries for more than a decade has given her a unique and deep understanding of the affiliate marketing industry and the changes it has… Read more »
- View-Through ConversionA View-Through Conversion is a type of conversion tracking that measures the number of visitors who saw an ad but did not click on it, but later converted. This metric is used to determine the impact of display ads on user behaviour, even if the user doesn’t click on the ad.… Read more »
- Search Engine Optimization (SEO)Search Engine Optimization (SEO) is a crucial component of digital marketing that can help businesses increase their online visibility, attract more customers, and drive more revenue. However, achieving long-term success with SEO requires ongoing effort and expertise. SEO is the process of improving a website’s visibility and ranking in search engine… Read more »
- Search Engine Marketing (SEM)Search Engine Marketing (SEM) is a digital marketing strategy that aims to increase the visibility of websites in search engine results pages (SERPs) using paid advertising. It is also known as paid search marketing or pay-per-click (PPC). SEM involves using various tools, techniques, and strategies to improve a website’s visibility… Read more »
- Search Engine IndexingSearch engine indexing is the process of collecting, parsing, and storing data to enable fast and accurate information retrieval. The design of an index incorporates interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, and computer science. Web indexing is an alternate name for this process in the context of search… Read more »
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