Traction News News Updates

First Hankook highway-terrain tire designed for electric light-duty trucks iON HT offers high-load support, ultra-low rolling resistance, and an 80K limited treadwear warranty iON HT on display for the first time at the 2025 Electrify Expo in Los Angeles Leading global tiremaker Hankook Tire unveiled the newest member of its iON product… Read more »

Mining applications require tires that can operate under high mechanical and thermal stress. BKT’s response is a tire lineup that is developed for maximum efficiency, safety, and a long service life, reducing TCO and downtime. Open-pit mining is one of the most challenging activities for OTR equipment. Typical operating conditions… Read more »

The Coats Company (Coats), a leading smart repair brand specializing in vehicle maintenance systems and services that keep work flowing, revealed its new brand positioning, identity reflecting its focus creating high performing repair and tire shops. “The new Coats brand represents our commitment to providing a full-shop technology portfolio designed… Read more »

The Yokohama Rubber Co., Ltd., announced that its US subsidiary Yokohama Tire Corporation (YTC) will be supplying racing tires from its global flagship ADVAN brand to more than 20 cars competing in five divisions of the 103rd Pikes Peak International Hill Climb to be held in Colorado, USA, on June… Read more »

According to DataIntelo, the global earthmoving equipment tires market size was USD 12.86 Billion in 2023 and is likely to reach USD 18.35 Billion by 2032, expanding at a CAGR of 4.03 % during 2024–2032. The market growth is attributed to the growing urbanization and increasing construction activities. The Earthmoving… Read more »

Transaction expands Mavis’s retail footprint to more than 3,500 stores across the United States and Canada Mavis Tire Express Services Corp. (“Mavis”), a leading provider of automotive repair and maintenance services and one of the largest independent tire and service providers in North America, announced that it has completed the… Read more »

The Specialty Equipment Market Association (SEMA) is expressing its profound thanks to President Donald Trump, who today signed a Congressional Review Act resolution that will protect more than 330,000 American jobs and preserve $100 billion in annual economic impact for the nation’s economy by revoking a waiver that would have enabled California… Read more »

Groundbreaking relationship formalized through memberships in each respective organization The Specialty Equipment Market Association (SEMA) issued the following statement on its relationship with the Fédération Internationale de l’Automobile (FIA): We are proud to announce that SEMA has been accepted as a full member of the Fédération Internationale de l’Automobile (FIA),… Read more »

In collaboration with Canine Companions® and Peanuts®, the Goodyear Blimp will transport a group of eight-week-old puppies from Smyrna, Tennessee, to Nashville for the first time in its iconic 100-year history. This inaugural flight is an exciting new mode of transportation for these future service dogs, who usually travel by plane to their volunteer puppy raisers throughout… Read more »

Pirelli Cyber Tyre and Univrses Technology on Region’s Vehicles Will Map State of the Road Network to Increase Safety The Apulia regional government and Pirelli have signed an agreement to activate a system that will monitor the road network in the region with the goal of creating a map of… Read more »