Traction News News Updates

Big O Tires, an industry-leading tire and automotive service franchise brand and subsidiary of TBC Corporation, recently hosted its annual convention in Las Vegas, with attendance from hundreds of franchisees, vendors and corporate team members. With the theme “Double Down on Success,” franchisees were encouraged to bet on themselves and… Read more »

Firestone, a subsidiary of Bridgestone Americas (Bridgestone), has announced the debut of its latest touring tire, the Firestone Affinity AS tire. Designed for the most popular cars, the Affinity AS tire is a reliable and capable solution helping give drivers both confidence and peace of mind. The Firestone Affinity AS… Read more »

Toyo Tire U.S.A. Corp. (Toyo Tires®) announces a new multi-year agreement through 2027 with the KPMG Women’s PGA Championship, one of five major tournaments on the Ladies Professional Golf Association of America (LPGA) Tour. As the official tire partner of the KPMG Women’s PGA Championship, Toyo Tires will have prominent branding… Read more »

TBC Corporation, a leader in the mobility industry and one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations, has announced the appointment of Chris Young as Chief Technology Officer. In this role, Young will report directly to TBC President & CEO Don Byrd. “At… Read more »

For every ERANGE EV tire sold in North America, 2 pounds of plastic and trash will be removed from oceans, rivers, and coastlines. ERANGE EV Tires has partnered with 4ocean to launch the “Partnership with Purpose” campaign, pledging to remove 2 pounds of plastic and trash for every ERANGE EV tire… Read more »

The Tire Industry Association (TIA) is pleased to announce that Planet Hollywood Resort & Casino in Las Vegas will serve as the host hotel for this year’s GTE pre-show networking events at the SEMA Show. As North America’s premier automotive aftermarket event kicks off on Tuesday, TIA’s pre-show events will… Read more »

Smithers, a leading provider of testing, consulting, events and certifications, is hosting the Carbon Black World (CBW) conference in Fort Worth, Texas May 12-13, 2025. This is the only conference dedicated exclusively to Carbon Black. The event rotates between the Asia Pacific, European and US regions which offers attendees the… Read more »

The Tire Industry Association (TIA) is pleased to announce its endorsement of Merchant Advocate as the preferred provider for auditing credit card processing fees. Merchant Advocate helps businesses save on credit card processing without switching processors, and their clients have saved over $300 million in excess fees. Their expert team… Read more »

In Hall A6 Booth 215, BKT is going to showcase the best of its tires, designed and engineered for the complex needs in the OTR and industrial sectors Bauma 2025, one of the most eagerly awaited European events dedicated to the world of construction and industrial machinery, kicks off today.… Read more »

Donation Supports the Education, Professional Development and Advancement of Women in the Automotive Aftermarket Synchrony, a premier consumer financial services company, have recently announced a $25,000 donation to Women in Auto Care, a community of the Auto Care Association. This contribution aligns with Synchrony’s Education as an Equalizer program and aims… Read more »