Traction News News Updates

Coats, a trusted name in smart repair technology, proudly introduces the latest addition to its lift lineup: the 10K Low Rise Pad Lift. Designed to help high-performing shops make the most of their space while keeping work flowing, this lift delivers on safety, efficiency, and serviceability—hallmarks of the Coats brand.… Read more »

Alliance, a leading global brand of agricultural and off-highway tires under Yokohama-ATG, is proud to announce a historic milestone: the sale of 1 million Agri Star II tires worldwide. This achievement underscores the tire’s performance, innovative design, and growing popularity among farmers and agricultural professionals across the globe. Launched in… Read more »

This year, Goodyear celebrates 45 years of its most recognizable ultra-high-performance product line, Goodyear Eagle branded tires. Uniting the company’s exhilarating performance for sports cars with its heritage in the world’s premier racing championships, Goodyear Eagle tires are an icon both on and off the track. The story of Eagle… Read more »

Tireweb are thrilled to announce they are expanding their team! Tireweb, a leading provider of retail and wholesale ecommerce software for the tire industry, have recently announced a new job opening for a Sales Manager. This remote position, based in the US, offers an exciting opportunity to contribute to a… Read more »

MAXAM Tire is pleased to announce they are expanding their already robust warranty program, now offering (5) full years of comprehensive coverage on all Agriculture Radial (Ag Radial) tires. This enhancement reflects MAXAM’s unwavering confidence in all its products and underscores the company’s commitment to delivering maximum value and peace of mind to… Read more »

The Tire Industry Association (TIA) has opened nominations for its highest honor, the Tire Industry Hall of Fame. The Hall of Fame recognizes the outstanding accomplishments of individuals who have contributed greatly to the growth and/or development of the tire industry or have demonstrated high standards, ideals and leadership in… Read more »

Mitchell 1, the market leader in auto repair software and services, and 360 Payments, a trusted payment processing partner for the automotive industry, have announced a strategic partnership to elevate payment processes for auto repair shops. This collaboration seamlessly integrates 360 Payments with Mitchell 1’s industry-leading Manager™ SE shop management system,… Read more »

Autopromotec will take place from 21 to 24 May 2025 THE TIRE COLOGNE will be held from 9 to 11 June 2026 THE TIRE COLOGNE (TTC) and Autopromotec in Bologna, the two leading trade fairs for the tyre trade, workshop outfitting and the automotive aftermarket in Europe, have once again… Read more »

Vendor Portal provides easy access to repair order status, customer service history and financial health metrics Fleetio, the leading fleet optimization platform, announced the launch of a new Vendor Portal for shops who participate in its Maintenance Shop Network – an extensive ecosystem with tens of thousands of trusted service… Read more »

Coats, a leading innovator in smart repair solutions, has announced the launch of the Coats CWA6000 3D Wheel Aligner. Designed to complement the advanced CWA6500, the CWA6000 offers an accessible, entry-level solution tailored for shops looking to expand their capabilities with alignment services. The CWA6000 is built with Coats’ commitment… Read more »