Traction News News Updates

Petlas Tire Corporation is proud to announce the launch of its latest innovation, the Ptx Terminal, a tire specifically engineered for port vehicles and trailers. Designed to excel under heavy loads and demanding conditions, the Ptx Terminal sets a new standard for durability, safety, and performance in port environments. Built… Read more »

 API Tire, a well-respected leader in the tire industry committed to helping customers expand their markets profitability by providing quality products at competitive prices, continues its longstanding tradition of supporting HopeKids with a spectacular holiday celebration, bringing joy to families facing challenging medical conditions. For the eighth consecutive year, API Tire has… Read more »

The Yokohama Rubber Co., Ltd., has recently announced that it has begun supplying its ADVAN Sport EV tires as original equipment for the new ONVO L60 SUV launched by Chinese premium electric vehicle (EV) manufacturer NIO Inc. in China in September 2024. The tire size is 245/50R19 101V. The ADVAN… Read more »

The Goodyear Tire & Rubber Company (NASDAQ: GT) has recently announced that Don Metzelaar has been named senior vice president, Global Manufacturing and Supply Chain, reporting to Chief Executive Officer and President Mark Stewart, effective January 13. “Manufacturing is at the core of our business, and the transformation of our… Read more »

Intricately designed, handcrafted sculptures feature new Goodyear Assurance WeatherReady 2 tire tread. Goodyear will return to the iconic Goodyear Cotton Bowl Classic in 2025 with an exciting blend of tradition, innovation, and cutting-edge technology. Continuing its decades-long connection with college football, Goodyear’s involvement in the 2025 College Football Playoff Semifinal… Read more »

Beginning from 2025, Pirelli will be the Official Tyre Partner of the Australian Open, which will start on Sunday 12 January in Melbourne. After motorsport, football, sailing and skiing, Pirelli enters tennis, choosing to support the Grand Slam with a partnership which represents a high-profile showcase for promoting the brand… Read more »

The Indian multinational company’s new product is designed to cope with transportation and municipal maintenance operations even in the harshest weather conditions, with no compromise in safety, comfort, and reliability. Agriculture never stops even when the weather turns severe. To face the harshest winter challenges, BKT, the leading Off-Highway tire… Read more »

Company’s Technology Platforms Unlock Significant Efficiency Improvements for Automotive Service Technicians and Fleet Managers Anyline, a global leader in AI-powered mobile data capture and insights, has recently announced its technology saved 1.3 million work hours worldwide in 2024. This milestone achievement demonstrates Anyline’s ongoing commitment to delivering scalable, mobile-first solutions… Read more »

Expanding reach to readers anywhere, anytime, on any device. The Specialty Equipment Market Association (SEMA) and Performance Racing Industry (PRI) are proud to announce that their magazines are now available in a fully digital format, making industry-leading content more accessible than ever. The first digital issues of both SEMA Magazine and PRI Magazine debuted… Read more »

The Tire Industry Association (TIA) is proud to announce its comprehensive 2025 Training Schedule, featuring specialized programs for tire technicians and leadership training for industry professionals. With a mix of technical and leadership-focused classes, TIA’s offerings aim to elevate safety, knowledge, and skills across all levels of the tire industry.… Read more »