Traction News News Updates

TIA member benefit partner Merchant Advocate will host a free, 30-minute webinar titled “The Silent Equity Partner You Never Knew You Had” on Tuesday, June 17, from 11:00 – 11:30 a.m. EST. The webinar will explore how hidden fees and inefficiencies in payment processing systems can quietly eat into a business’s profits. Don Giordano of… Read more »

One Lap of America concluded on Saturday, May 10th with Bridgestone’s ultra-high-performance Potenza RE-71RS tires used by 27 of 82 total teams (33% of the field). In total, Bridgestone Potenza tires were represented on three of the Top 10 Overall Finisher spots, including the first-place winner, and eight out of… Read more »

+13% revenue growth in FY 2024–25. Entry into the Passenger Car Radial and Truck & Bus Radial segments for the Indian market only At the Board of Directors meeting held on Friday, May 23, BKT (Balkrishna Industries Ltd.) presented its new five-year strategic plan, aiming to achieve total revenues of INR… Read more »

The Goodyear Tire & Rubber Company (NASDAQ: GT) (“Goodyear” or the “Company”) announced that it has signed a definitive agreement to sell the majority of its Goodyear Chemical business to Gemspring Capital Management, LLC. The transaction follows a previously announced strategic review of Goodyear’s Chemical business in connection with the… Read more »

Organization acknowledges the courage and resolve of congressional leadership ahead of transformative vote The Specialty Equipment Market Association (SEMA) is rejoicing in the successful, bipartisan effort to end EV mandates, the result of a monumental, years-long effort to educate voters and lawmakers on the importance of preserving vehicle choice in… Read more »

Synchrony (NYSE: SYF), a premier consumer financial services company, and Discount Tire, a leading independent retailer of tires and wheels, have extended their more than 25-year partnership. This extension ensures Discount Tire customers continue to have access to affordable and flexible financing options for their tire purchases and automotive needs through… Read more »

 The Specialty Equipment Market Association (SEMA) and MEMA Aftermarket Suppliers (MEMA) joined forces to host leaders from the private sector for a symposium to address the growing challenges associated with Advanced Driver Assistance Systems (ADAS) calibrations. A renewed federal regulatory focus on mobility issues and vehicle safety and rapid advancements… Read more »

Petlas has appointed Okyanus Tuna as Director – International Sales and Marketing, responsible for driving the brand’s commercial strategy across a wide European territory, including Germany, Austria, the Netherlands, Belgium, France, Switzerland, Luxembourg, Romania, Slovenia, Croatia, Greece, Bulgaria, Hungary, Bosnia and Herzegovina, Serbia, Montenegro, Albania, Kosovo, and North Macedonia. This… Read more »

The Specialty Equipment Market Association (SEMA), responding to the scheduling of a U.S. Senate vote on S.J. Res. 45, the Congressional Review Act (CRA) resolution to overturn the Environmental Protection Agency Clean Air Act waiver granted to California for the Advanced Clean Cars II (ACC II) regulation, issued the following… Read more »

The awards honor individuals and companies that have made outstanding contributions to the automotive specialty equipment industry Nominations open now until August 15, 2025 The Specialty Equipment Market Association (SEMA) has opened nominations for its prestigious SEMA Industry Awards at www.sema.org/awards. The SEMA Industry Awards are presented to individuals and companies… Read more »