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- Why Brand Awareness Is Important and How to Build It
Brand awareness is the foundation of any business. Without it, your business will slowly fade away. Brand awareness relates to how recognisable your brand is, or how familiar people are with your brand, services or products. It has been reported that ⅓ of customers will already have a business in… Read more » - 9/20 – 20 Questions for Leaders, Setting Aside Specific Times to Cast your VisionDo you set aside specific times to cast vision to your employees and other leaders? Every year, we hold a strategy conference where we present the vision, as well as the goals and objectives associated with it, for the coming year, and then discuss how we will achieve those goals,… Read more »
- 7&8/20 – 20 Questions for Leaders, Communicating Core ValuesHow do you or other leaders in your organization communicate the “core values”? How do you encourage others in your organization to communicate the “core values”? So because questions 7 and 8 are linked, I’ve opted to answer them together. In almost every company where I’ve worked, the “core values”… Read more »
- 6/20 – 20 Questions for Leaders, Which is Most Important – Mission, Core Values or Vision?Which is most important to your organization—mission, core values or vision? Core Values, in my opinion, are the most vital for any organisation. Once you have these, aligning your Vision and Mission is quite simple. If you don’t know what your Core Values are, you won’t be able to align… Read more »
- 5/20 – 20 Questions for Leaders, Where do the Great Ideas Come From in your Organization?Where do the great ideas come from in your organization? Ideas, in my opinion, can come from any part of the organisation. No one has a monopoly on good ideas, no matter how much some people would like to believe they do. I was given the task of leading a… Read more »
- 4/20 – 20 Questions for Leaders, How do you Encourage Creative thinking Within your Organization?How do you encourage creative thinking within your organization? Asking tough questions and setting ambitious goals or challenges, in my opinion, is the greatest method to stimulate creative thinking. Small or simple problems are often easily solved and do not demand much in the way of creativity. Big problems that… Read more »
- 3/20 – 20 Questions for Leaders, How do you Inspire your Organisation?As an organization gets larger there can be a tendency for the “institution” to dampen the “inspiration.” How do you keep this from happening? One of the most crucial jobs for a leader, in my opinion, is to inspire an organisation. Setting clear, bold goals, monitoring these goals, and reporting… Read more »
- 2/20 – 20 Questions for Leaders, What are the Most Important Decisions you Make?What are the most important decisions you make as a leader of your organization? For this question, I’ll overlook any direct work-related decisions affecting daily operations, as I consider them to be more management decisions, and instead focus on what I think are the most essential leadership decisions. The most… Read more »
- 1/20 – 20 Questions for Leaders, Who had a Tremendous Impact on you as a Leader?Can you name a person who has had a tremendous impact on you as a leader? Maybe someone who has been a mentor to you? Why and how did this person impact your life? Throughout my life, I’ve had numerous mentors or influences, each of whom was involved at a… Read more »
- Setting and Achieving Big, Bold GoalsI once set a big, ambitious goal of running a marathon in October 2012 and began a 26-week training plan; the plan was still a few weeks away, and I was set to run the Dusseldorf Marathon on April 28th 2013. When I initially went for a run in October,… Read more »
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