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Dear Banter Community, It's incredibly hard to share this significant news about Banter Group. After much contemplation, I have decided to close down our beloved agency. This has been one of the hardest decisions of my life 💔. Our last day will be Thursday 29th August 2024. I’m immensely proud… Read more »

Affiliate marketing has become a cornerstone for businesses looking to scale their operations and drive exponential growth.  By leveraging the influence and reach of dedicated affiliates, companies can tap into new audiences and increase sales without a hefty upfront investment.  However, the success of an affiliate program hinges largely on… Read more »

Email marketing automation is a transformative tool for small businesses, enabling them to streamline their marketing efforts and drive significant growth. By automating routine tasks, businesses can maintain consistent communication with their audience, nurture leads, and enhance customer engagement.  This guide will walk you through the essentials of email marketing… Read more »

What am I seeing? Many businesses are pausing to reassess where they stand. It’s a challenging financial climate, and uncertainty makes decision-making tough. Every day, we witness significant shifts as businesses aim to align today’s modern world. In our regional community, we’re witnessing the shut-down of businesses reminiscent of post-Covid… Read more »

In the digital marketing landscape, Google Ads is a powerful tool many businesses use to drive traffic and generate leads. However, there’s a common misconception that the sole purpose of Google Ads is to get clicks. While this is partly true, it overlooks the diverse objectives and strategies that can… Read more »

As we wrap up another financial year, we know all too well that the rundown for the rest of the year rolls from June, to September, to Christmas. There’s only a vortex of time in-between. In the wake of the recently released Federal Budget, there's a renewed buzz amongst businesses,… Read more »

Print ain’t dead, but it may just kill you...if you go it alone.  “Custom print collateral helps to build stronger brand awareness, and tangible marketing materials build a relationship between the [business] and the customer.” - The Smart Printing Company Couldn’t have said it better myself. Think of your printed… Read more »

I’ve been back doing what I love most in marketing: teaching and inspiring teams to grasp the enormity of marketing change and opportunities we deal with daily. For marketers, the daily challenges can seem like a steep climb. Covid killed off face-to-face connections, and it’s time to start investing in… Read more »

In the ever-evolving landscape of web design, one element has continued to capture the attention of designers and users alike: animation. Over the years, animation has transformed from a mere embellishment to a powerful tool for enhancing user engagement, improving user experience, and boosting the overall visual appeal of brands.… Read more »

The March 2024 Google Core Update focuses on reducing low-quality, unoriginal content and aims to show more useful and relevant content in search results. Let’s dive deeper. The Need for Change Have you noticed spammy or unuseful search results on Google in the recent past? Google has announced a significant… Read more »