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Affiliate industry publisher Hello Partner recently reported, after analysing all their member data, that Cashback publishers were te biggest moneymakers for SMEs last year. Read more »

It is hard to believe that we are at the half-way mark of 2024. The first half of this year started off slow but steady and we have been fortunate to sign up several new advertisers and programs. Read more »

Brand bidding, also known as PPC brand bidding, is a digital marketing strategy where businesses bid on branded terms or keywords associated with a third party, often a competitor. When a company engages in brand bidding, it bids on keywords related to another company’s brand. Read more »

There is estimated to be about 26.5 million e-commerce sites across the globe currently. 27% of the global population shop online. The growth rate of retail eCommerce sales is absolutely astounding and it’s not slowing down any time soon, with global eCommerce predicted to exceed $8.1 trillion by 2026. Read more »

This month we chat to Nadia Zhang, Affiliate Manager at EcoFlow. Started in 2017 by a group of battery engineers, Ecoflow’s mission is to provide smart and eco-friendly energy solutions for individuals, families, and society at large including home solar systems, smart devices and portable power solutions. With 522 patented… Read more »

Meet Lisa Bell, writer, editor, author, and Director at The Word Architect. She is also the founder of The Organic Shop, an online health shop providing a range of natural and cruelty-free products for men, women, children, babies, and even furry family members. She loves to talk about all things… Read more »

According to the US Digital Marketing Institute, 49% of the value of the NASDAQ and 25% of the US stock market consists of just six companies, and they're all AI companies. So what does this mean for marketers? Read more »

The number of tech startups around the world is now estimated to be close to 1.35 million. As of January 2024, the global internet penetration rate is a whopping 65,4%. The amount of data produced by the world is expected to exceed 463 exabytes by 2025. The number of internet… Read more »

While Black Friday and Cyber Monday are in the rearview mirror, Boxing Day, Christmas and New Year’s are knocking at the door. As we enter the busiest shopping time of the year, digital marketers need to pull out all the stops to get their share of the spending pie. Read more »

Our December profile is Louise Daubenton, Head of Partnerships & Commercials at market leading online travel shop Travelstart. Working in senior Affiliate Manager roles across various industries for more than a decade has given her a unique and deep understanding of the affiliate marketing industry and the changes it has… Read more »