Traction News News Updates

BKT Presents AGRIMAX PROHARVEST VF: The New High-Performance Tire for Combine Harvesters In modern agriculture, which is increasingly focused on optimizing yields and preserving soil health, the harvesting season is one of the most critical moments.  Heavy equipment such as combines does their job under often difficult operating conditions, and… Read more »

The Tire Industry Association (TIA) is pleased to announce its highly anticipated educational program for the 2025 Global Tire Expo – Powered by TIA, taking place November 4–5 at the Las Vegas Convention Center during the SEMA Show. This year’s program is designed to provide tire industry professionals with the… Read more »

VinFast announces the official launch of the VF 6, a mid-size electric vehicle, in Indonesia, offering attractive incentives for early adopters. With the rapid expansion of its showroom network, service centers, and V-GREEN charging stations, VinFast is accelerating its presence in Indonesia, providing customers with diverse product options and seamless… Read more »

Big O Tires, a leading tire and automotive service franchise and subsidiary of TBC Corporation, is proud to announce the opening of a new location in Rifle, Colorado. This new franchise shop is owned and operated by Western Slope Tire Centers, Inc. Located at 1402 Enterprise Court, the Big O Team… Read more »

P Zero R tyres, which were developed with the help of Pirelli’s research and development centre simulator, enhance the performance of the innovative hybrid powertrain Already a feature of the entire Porsche 911 range, Pirelli P Zero tyres now equip the very first hybrid-powered variant: the new Porsche 911 GTS.… Read more »

The Specialty Equipment Market Association (SEMA), on behalf of the nation’s automotive aftermarket industry and millions of automotive enthusiasts across the U.S., issued the following statement after the U.S. House of Representatives’ 246-164 vote to overturn California’s Clean Air Act waiver for the state’s Advanced Clean Cars II policy (a.k.a.… Read more »

4Wheel Parts / ORW USA, INC, a national leader in the offroad and truck parts market, announced that industry veteran Wade Kawasaki has been named to its Board of Directors. This announcement comes on the heels of a transformative merger between Off Road Warehouse (ORW) and 4Wheel Parts (4WP), marking… Read more »

Company Will Also Unveil an Innovative Drive-Over System for Fleets, Expanding Tire Monitoring Capabilities Bridgestone Americas (Bridgestone) has announced the company will debut a demonstration commercial tire at WasteExpo. The tire supports the use of 70% recycled and renewable materials1, making it the first commercially available tire in industry history to… Read more »

Co-Founder, Ivan Ceraj, joins TireTutor executive team as Head of Platform TireTutor, the maker of the tire industry’s leading Shop Management System, has announced the acquisition of Boston-based ImprezzAI, an AI marketing startup whose technology has already been proven to optimize paid media campaigns for TireTutor’s dealer network. Its co-founder,… Read more »

K&M Tire, Inc., a leading tire distributor, is proud to announce it has signed a definitive agreement to acquire the Midwest wholesale distribution locations of Turbo Wholesale Tires (“Turbo”) (the former Tire Wholesalers Company, Inc. (“TWI”) locations), a well-established tire supplier, wholesaler and distributor.  The transaction will close on Friday,… Read more »